Not good at sales? Do this…

One of the questions I get all the time is…

“Do I have to be good at sales to be a Digital Tentmaker?”

Now, hopefully those of you who are already in the program can back me up here…

But the short answer is “NO”!

Look, I’m the furthest thing from a salesman.

In fact, when my wife and I first left full-time youth ministry and moved back to Texas, one of the first jobs I took was as a used car salesman!

But… I stunk at it.

Or better said, I almost didn’t want to be good at it.

The 2 gentlemen who owned the dealership would always urge me to use pushy sales ‘tactics’…

They’d tell me to mess around with the pricing in order to make people feel like they were getting a ‘deal’…

And the shady tactics like this just weren’t for me.

So I’m sure you can guess I didn’t last very long there!

I did take one positive thing away from my time working at that dealership though…

Which is that it helped me recognize just how many businesses out there use those same pushy, unethical sales tactics.

And really from that moment on I knew that I would never succeed in my own business ventures if I had to rely on them.

Not only was I not good at using them… but even if I was, I wouldn’t be willing to use them anyway.

This has played a huge role in how I developed my Digital Tentmaking business!

The question I asked myself at the beginning (and even now any time I speak with a potential client) is..

“How can I offer this person so much value that it’s a no-brainer to say ‘YES’ to working with me?’

In fact, this same question is what led us to developing the “Equity Offer” we use so often now!

Essentially how it works is, we can offer to help a business owner by building them a digital tent…

But instead of charging a flat fee up front, what we do is ask for a small & fair percentage of the new customers that come in as a result!

So the business owner takes no risk…

And we only win when they win too!

Who would say no to that kind of deal, right?

Now, of course you still need to be able to get on the phone with someone and present your offer.

But again, I’ve never had to use any of those pushy sales tactics we all hate when someone uses them on us.

So when people ask me what’s my “secret” to getting happy clients, even though I personally couldn’t sell water in the desert…

It’s to focus on the client’s needs and provide them with so much VALUE that they couldn’t possibly pass up on your offer!

Make it clear to the client (or potential client) that you only “win” when they win too.

There aren’t many people in business these days who truly have the other person’s interests at heart.

So when we come along as Digital Tentmakers…

As people who only want to work with clients they know they can HELP…

It’s no wonder why so many people in our program end up working with some clients for years!

So if you’re not a salesman like me, I hope this helps.

Enjoy the rest of your day!

Blessings always,


P.S. Would you be interested in having an online business where you don’t have to rely on “selling”?

Well, Digital Tentmaking could be a perfect fit

And it’s the best way I know of to buy back your time, be free to go serve, and provide more for our families!

Just click the link below to discover more: